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    Adsense Tips - Common Mistakes

    by mrkapilverma (03/28/2008 - 12:23)

    Common mistakes made by Adsense Users while placing Adsense Ad Units on your websites, which might result in your losing out on the potential revenue.

  • Never-Ever Click ads on your page yourself - This is the holy-grail of the Adsense Program. When you are clicking ads on your own website, basically you are cheating the advertisers. The Google Adsense program tracks all the ads and it can detect self clicks very easily through sophisticated algorithms. Don't tell your friends to click on ads on your website as the system can detect any abnormal clicking activity and you can get banned for even that.
  • Do not fiddle with the Adsense Code - I have seen people making changes in the Adsense code for their website for customizations etc. Please do not make any changes in the code as Adsense provides ample customizing options for you. If the changes you make violate the TOS, the ads can stop appearing on your website.
  • Donot keep more than the prescribed limit of Ads on your website - Keep going back to the TOS for knowing the limit of placing Ad Units and Ad Links on the website. Never attempt to cross the limits posed by the TOS. At present the limit is 3 ad units and 3 ad links or 2 adsense search boxes on any web page.
  • Competitive Contextual Ad Programs - As far as possible always avoid putting rival contextual ad programs on the same page. However, recent changes in adsense TOS reveal that they allow contextual advertising programs like Yahoo Ads, Chitika etc., provided they do not resemble Google Ads.
  • Do not give confidential information - According to the latest TOS you can reveal information like your total earnings from Adsense on your website but you cannot reveal information like CTR/CPM etc for individual ad units.
  • Do not label Ad Units - You can only put Labels like "Advertisement", "Sponsored Links" etc. above or besides the Ad units. Any other type of labels is NOT ALLOWED.
  • Never Launch new pages on Ad Clicking - You should never code your pages such that any clicks on the ad units will open in a new page. This is usually done by specifying the terget of the links. This is a strict No No according to the Adsense TOS.
  • Ads only on content pages - Place Adsense units only on pages that contain relevant content. Pages like thanks, error login etc should be preferable be avoided for putting up ad units.
  • Do not Mask - Do not, in any way mask the ad units appearing on the webpage. This is mostly done to hide the status of the units as Ads. In fact blending is allowed but masking in any way should never be attempted.
  • Do not send Ad Units by email - Javascript code of the Adsense can be easily embedded on HTML emails. But even a single ad click from email is enough to ban your Adsense ID.
  • Content - Use Adsense only on content pages which is allowed as per the TOS. Presently pages with MP3, Videos, News Groups is not allowed as also is pornography, hate-related, violent or other illegal content.
  • Content Language - Place Ad units only on pages in which have content in the languages supported as per the TOS. Presently the supported languages are: Chinese (simplified), Japanese, Danish, Korean, Dutch, Norwegian, English, Polish, Finnish, Portuguese, French, Russian, German, Spanish, Hungarian, Swedish, Italian and Turkish. In addition, AdSense for search is available in Czech, Slovak, and Traditional Chinese.
  • Apart from the above points - whenever in doubt please send your queries to the Adsense Staff who are very helpful and the solutions are quick.


    Kaps....

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    10 Best Wordpress Plugins for Google Adsense

    by mrkapilverma (03/13/2008 - 10:38)

    Google Adsense Wordpress Plugins

    Listed below are 10 best Adsense plugins which help you work smarter with wordpress.

    • Adsense Deluxe - offers advanced options for managing the automatic insertion of Google AdSense or Yahoo Publisher Network (YPN) ads to your WordPress posts. Easily switch all AdSense ads to a new color scheme across the entire site.
    • Adsense Injection - inserts Adsense code randomly into a pre-existing blog. Takes a random paragraph (or br tag) break in your article and inserts adsense code. It does one per story on multi-post pages (home, archive, category) and let’s you pick how many to show on single post pages.
    • Adsense Inline - inserts Google adsense in blog posts.
    • Shylock Adsense WordPress plugin - allows you to insert Adsense ads on your blog without modifying the template. Set it up to show different Adsense ads for articles older then ‘n’ days. E.g. insert a 468×60 ad at the bottom of a new article for regular readers, and replace with higher paying 336×280 ad after 7 days for the search engine visitors.
    • Adsense Beautifier - makes your Adsense look beautiful by placing images beside them to increase your clicks (CTR) and subsequent Adsense earnings. (May not be compliant with Adsense TOS now)
    • AdSense Widget for WordPress Sidebar - Google AdSense widget designed for the new WordPress Sidebar Widgets plug-in.
    • AdRotator Wordpress Plugin - rotates your adsense ads with other affiliate programs like Chitika Eminimalls wherever you want. Helps to reduce ad blindness and test different ad formats and affiliate programs.
    • Adsense Earnings Wordpress Plugin - displays your adsense earning details within wordpress
    • AdSense Manager - is a Wordpress plugin for managing AdSense ads on your blog. It generates code automatically and allows positioning with Widgets.
    • AdSense Sharing Revenue and Earnings System - allows you to view your adsense earnings and share your adsense impressions with your friends and co-authors.
    • Author Adsense Wordpress Plugin - allows blog authors to enter their Google Adsense Publisher ID and have ads displayed on their own posts generating revenue. Admin can set the ratio of author’s ads to admin ads.
    • Author Adsense MU Plugin - Webmasters of Wordpress MU sites can generate adsense revenue from hosted blogs as this script allows you to set an admin ID and the ratio of admin ad’s to blogger’s ads.
    • Google Ad Wrap - wraps posts and comments inside Section Targeting tags for better targeted ads.

    Kaps.....

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    18 Common Mistakes that Violate Google Adsense TOS

    by mrkapilverma (03/13/2008 - 10:25)

    Google Adsense program is a popular web advertising program which provides a good income source for many websites. There are well defined terms of service to strictly adhere to when participating in the program.

    So here a few helpful Google Adsense tips, probably many you already know, and few you might gain by knowing now.

    1. Never click your own adsense ads or get them clicked for whatever reason. You know this one very well. This is a surefire way to close you Adsense account. Never tell your office associates or friends to click on them. Keep a check if your family or children are busy increasing your income by clicking your ads and indirectly trying to stop your income. Dont even think of offering incentives for clicks, using automated clicking tools, or other deceptive software. Adsense is very smart to detect fraudulent clicks. Check the ads which appear on your pages by the Google Preview tool if required.

    2. Never change the Adsense code. There are enough means of adsense optimization & customizations available to change the colour, background or border to suit your needs. Do whatever you want to do outside the code, never fiddle within the ad or the search code. They know it when you do. The search code has more limitations to colour and placement, but you should adhere to the rules. The code may stop working and violates the TOS.

    3. Do not place more than 3 ad units and 3 ad links or 2 adsense search boxes on any web page. Anyway, ads will not appear in those units even if you place more ad units. But this is the limit they set, so it is better to stick to it.

    4. Do not run competitive contextual text ad or search services on the same site which offer Google Adsense competition in their field. Never try to create link structures resembling the adsense ads. Never use other competitive search tools on the same pages which have Adsense powered Google search. They do allow affiliate or limited-text links. Update: Google has allowed you to run contextual advertising like Yahoo ads, Chitika etc provided the ads do not resemble Adsense ads.

    5. Do not disclose confidential information about your account like the CTR, CPM and income derived via individual ad units or any other confidential information they may reveal to you. However, you may reveal the total money you make as per recent updates to the TOS.

    6. Label headings as “sponsored links” or “advertisements” only. Other labels are not allowed. I have seen many sites label ads with other titles. Dont make your site a target in a few seconds gaze.

    7. Never launch a New Page for clicked ads by default. Adsense ads should open on the same page. You may be using a base target tag to open all links in a new window or frame by default. Correct it now as they do not want new pages opening from clicked ads.

    8. One Account suffices for Multiple websites. You do not need to create 5 accounts for 5 different websites. One account will do. If you live in the fear that if one account is closed down for violation of TOS, believe me they will close all accounts when they find out. You can keep track of clicks by using channels with real time statistics. They will automatically detect the new site and display relevant ads.

    9. Place ads only on Content Pages. Advertisers pay only for content based ads. Content drives relevant ads. Although you might manage some clicks from error, login, registration, “thank you” or welcome pages, parking pages or pop ups, it will get you out of the program.



    10. Do not mask ad elements. Alteration of colours and border is a facility to blend or contrast ads as per your site requirements. I have seen many sites where the url part is of the same colour as the background. While blending the ad with your site is a good idea, hiding relevant components of the ads is not allowed. Also do not block the visibility of ads by overlapping images, pop ups, tables etc.

    11. Do not send your ads by email. Html formatted emails look good and allow placement of these javascript ads. But it is not allowed as per TOS. You do not want impressions registering on their logs from any email even once. They are watching!

    12. Keep track of your content. So Adsense is not allowed on several non content pages. But it is also not allowed on several content pages too. Do not add it on web pages with MP3, Video, News Groups, and Image Results. Also exclude any pornographic, hate-related, violent, or illegal content.

    13. Do not alter the results after ad clicks or searches
    - Ensure you are not in any way altering the site which the user reaches to after clicking the ads. Do not frame, minimize, remove, redirect or otherwise inhibit the full and complete display of any Advertiser Page or Search Results Page after the user clicks on any Ad or Search results.

    14. Avoid excessive advertising and keyword stuffing - Although the definition of ‘excessive’ is a gray area and is subject to discretion, yet Google adsense with correct placement, focused content and high traffic will get you much more income than other programs, so excessive advertising is not required. Keyword stuffing does target better focused ads, but overdoing it is not required.

    15. Ensure you Language is Supported - Adsense supports “Chinese (simplified), Japanese, Danish, Korean, Dutch, Norwegian, English, Polish, Finnish, Portuguese, French, Russian, German, Spanish, Hungarian, Swedish, Italian and Turkish”. In addition, AdSense for search is available in Czech, Slovak, and Traditional Chinese. If your web pages language is not supported, do not use the code on such pages.

    16. Maximum 2 referral button per product per page - With the launch of the google adsense referral program, you are allowed to put only 2 referral buttons for adsense referral, adwords referral, Google pack and Firefox with google toolbar referral.

    17. Do not specify Google ads as your alternate ads. - Several services like Chitika eminimalls allow you to place alternate urls, when a targeted paying ad cannot be displayed. This involved creating an simple html page and putting the ad to be displayed instead. Even Adsense allows an alternate url feature instead of displaying public service ads. But never use Adsense ads as alternate urls.

    18. Do not confuse with adjacent images - It was a common policy to increase CTR by placing same number of images as the number of text ads, which falsely gave the impression that the text ads represented an explanation to these images. Inserting a small space or a line between the images and ads is not allowed. Make sure that the ads and images are not arranged in a way that could easily mislead or confuse your visitors.

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    Free AdSense Tracker

    by mrkapilverma (03/13/2008 - 09:48)

    Track Google AdSense Clicks via Google Analytics:


    There have been 3rd party javascripts that track adsense clicks out for a while, but no free ones to my knowledge that track clicks on Firefox. Until now.

    This free script integrates with Google Analytics to allow you to track your adsense clicks.

    This tracking is done through "Goals". A goal is a way of tracking when a website visitor does something you want - Buy an item, submit a contact form, or in our case click an adsense ad.

    Create a goal: To create a goal you assign it a URL. This url doesn't have to exist, as the javascript will trigger it.
    In the Goal URL field, enter "/asclick" and "AdClick" for the goal name.


    Adding the javscript to your page: Copy the astrack.js to your website server and add the following to the footer of your website. This has to come after all adsense code.

    <script src="/astrack.js" type="text/javascript"></script>

    Testing it: DON'T! There is no way to test that this works as it tracks adsense clicks, and you can't click your own adsense. You'll just have to trust me that works :)

    After some time you should start seeing goal tracking appearing in your stats.
    For example, here is source conversion. Note that the percentages are based on Visitors, not Pageviews, so they do not compare to CTR.


    So from that graphic we can see that out of 11 visitors that came from MSN, 54% of then clicked on an adsense ad over the course of their visit.

    Below many graphs in Google Analytics is a list with round arrows. If you click the arrows on almost any item you see an option for "To-date Lifetime value".

     


    Click this and you see the Goal conversion for that item. For example here is the Coversion rate for DSL users.

     

     


    Once you have Google Analytics tracking your clicks, you can cross segment that data to almost any other data Google Analytics shows. It becomes a very powerful way of optimising your site, not just for CTR, but for the type of visitors that click adsense.

     


    Kaps......

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